Belajar Internet Marketing

By Cody Moya

The Internet, above all, is a vast repository of data, and most
data is stored in the form of text. When search engines prowl the
web in search of good sites to rate highly, the only thing that
will register on them is text.

If your page is light on text, chances are you will not rank well.
And if your page has plenty of text but it’s put together in the
wrong way, you probably will rank poorly too.

That’s where private label articles come in. PRAs are groups of
articles, generally organized into broad categories that you can
purchase in bulk from an article broker like
www.YourOwnArticles.com .

You have a choice between purchasing a subscription, in which large
listings of these articles are sent to you or made available to you
to download, or making a single purchase of a group of articles.

These articles are pre-optimized for search engines with keywords
arranged properly, correct grammar and spelling, and a reasonably
generic focus.

Best of all, they are yours to do with as you will. You have
purchased all rights to the use of this article, and you can
personalize it in any way you want, add or delete content, and put
your name on it as author if you like.

After you’ve chosen the most appropriate keyword for your website
and your sales methodology, you can put private label articles
throughout your website. With their optimized mention of keywords
in appropriate places, your ranking on the major search engines
will start to rise.

Why Not Use Free Articles?

You’ve probably also seen article directories - large public
databases where you can download as many articles for your own use
as you like, provided you retain the resource box placed there by
the author crediting him or her. Resource boxes also contain a link
to the author’s website that you cannot tamper with.

These articles are free for use, at least financially; however,
they’ll cost you in other ways, like loss of prestige, loss of
sales, and loss of customers. One or two of these articles,
particularly if you go for the known experts in the field, won’t
hurt you. If you fill your site up with free articles, you’re
sending a message you don’t want to send.

Specifically, you’re telling your customers that you aren’t
competent enough in your supposed field of expertise to write your
own information.

You are also giving every person who browses your website an easy
way to get away from your website and onto someone else’s - they
just need to click that link in the reference box. And if the
article’s good enough to capture your attention, chances are good
it will pique your customer’s attention enough to get them to look
for more from the same author.

In short, the resource boxes steal your customers and your sales,
and you’re not even aware of it when it happens.

Other Things To Improve Your Rankings

You can use the article directory system along with private label
articles to boost your search engine ranking, just as others do.
Article directories take most articles submitted to them, provided
they are written with some competence by people who have not
violated their terms of use. You can donate your private label
articles, under your name and with your resource box, to article
directories too.

The first thing this does is set up another link to your website
from the article directory. Every time someone links to your
website, your ranking goes up just a little bit.

This works especially well if the link includes your chosen
keywords as well. Since the resource box is yours to set up, you
can ensure that the keywords used are exactly what you want.

Now you sit back and wait. Others will come along and, if your
article is a good one and contributes new or necessary information
to someone else’s website, they will download your articles and use
them. Each website that uses an article with your resource box
helps boost your search engine placement a little bit more.

There are dozens of other methods in which you can use private
label articles to boost your ranking: newsletters, ebooks, viral
reports. Experimentation on your website is the best way to
determine which methods are best for you.

This entry was posted on Wednesday, April 4th, 2007 at 12:48 am and is filed under Ezine Publishing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.