Archive for the ‘Ezine Publishing’ Category

10 Free Bonuses That Can Ignite Your Profits

Tuesday, May 29th, 2007

money
By Cody Moya
1. Interview Articles - You could compile an ebook
or report of interviews you’ve given to experts from
your particular industry.

2. Coupon eBook - You could compile an ebook
full of coupons from other products you sell or from
other businesses you’ve made coupon deals with.

3. Online Gallery - You could compile a free online
gallery of pictures, graphs, charts, or graphics that
is related to your target audience.

4. Webcam - You could set-up a webcam so your
customers could view a particular environment or
place they are interested in.

5. E-zine Archives - You could bundle all your old
e-zine issues together into an e-book or member’s
web site.

6. Survey Results - You could compile together the
results of all the surveys you’ve taken from your web
site visitors. It could be an ebook or reports.

7. Personal Journal - You could publish a personal
journal of daily actions you take that’s related to
your particular industry.

8. Calendar Of Events - You could publish a list or
ebook of events related to your target audience, It
could be trade shows, seminars, fundraisers, etc.

9. Top Lists - You could publish a list or ebook of
top ten lists that your customers would be interested
in. It can be about related products, people, etc.

10. Email Discussion List - You could make a private
e-mail discussion list only for people that purchase
your product.

Higher Rankings Through Private Label Articles

Wednesday, April 4th, 2007

By Cody Moya

The Internet, above all, is a vast repository of data, and most
data is stored in the form of text. When search engines prowl the
web in search of good sites to rate highly, the only thing that
will register on them is text.

If your page is light on text, chances are you will not rank well.
And if your page has plenty of text but it’s put together in the
wrong way, you probably will rank poorly too.

That’s where private label articles come in. PRAs are groups of
articles, generally organized into broad categories that you can
purchase in bulk from an article broker like
www.YourOwnArticles.com .

You have a choice between purchasing a subscription, in which large
listings of these articles are sent to you or made available to you
to download, or making a single purchase of a group of articles.

These articles are pre-optimized for search engines with keywords
arranged properly, correct grammar and spelling, and a reasonably
generic focus.

Best of all, they are yours to do with as you will. You have
purchased all rights to the use of this article, and you can
personalize it in any way you want, add or delete content, and put
your name on it as author if you like.

After you’ve chosen the most appropriate keyword for your website
and your sales methodology, you can put private label articles
throughout your website. With their optimized mention of keywords
in appropriate places, your ranking on the major search engines
will start to rise.

Why Not Use Free Articles?

You’ve probably also seen article directories - large public
databases where you can download as many articles for your own use
as you like, provided you retain the resource box placed there by
the author crediting him or her. Resource boxes also contain a link
to the author’s website that you cannot tamper with.

These articles are free for use, at least financially; however,
they’ll cost you in other ways, like loss of prestige, loss of
sales, and loss of customers. One or two of these articles,
particularly if you go for the known experts in the field, won’t
hurt you. If you fill your site up with free articles, you’re
sending a message you don’t want to send.

Specifically, you’re telling your customers that you aren’t
competent enough in your supposed field of expertise to write your
own information.

You are also giving every person who browses your website an easy
way to get away from your website and onto someone else’s - they
just need to click that link in the reference box. And if the
article’s good enough to capture your attention, chances are good
it will pique your customer’s attention enough to get them to look
for more from the same author.

In short, the resource boxes steal your customers and your sales,
and you’re not even aware of it when it happens.

Other Things To Improve Your Rankings

You can use the article directory system along with private label
articles to boost your search engine ranking, just as others do.
Article directories take most articles submitted to them, provided
they are written with some competence by people who have not
violated their terms of use. You can donate your private label
articles, under your name and with your resource box, to article
directories too.

The first thing this does is set up another link to your website
from the article directory. Every time someone links to your
website, your ranking goes up just a little bit.

This works especially well if the link includes your chosen
keywords as well. Since the resource box is yours to set up, you
can ensure that the keywords used are exactly what you want.

Now you sit back and wait. Others will come along and, if your
article is a good one and contributes new or necessary information
to someone else’s website, they will download your articles and use
them. Each website that uses an article with your resource box
helps boost your search engine placement a little bit more.

There are dozens of other methods in which you can use private
label articles to boost your ranking: newsletters, ebooks, viral
reports. Experimentation on your website is the best way to
determine which methods are best for you.

The one Internet Marketing secret I wish I’d been told at the

Tuesday, March 13th, 2007

Internet marketing

‘Internet marketing’ - the first time you hear the phrase you really don’t know what it means. So you do a few Google searches and browse a few websites and BANG! Your life is never the same again. It’s like discovering a hidden waterfall in the middle of a golden forest - the only trouble is you don’t know how to swim and you’re scared of taking your clothes off in case you get laughed at. Internet Marketing to those of us who are lucky enough to make a comfortable living from it is just as it sounds - marketing using the Internet. Yet when one first hears the term it is a mystical, wonderful phrase that conjures up visions of working from home, five or six figure monthly incomes, and a lifestyle that most people can only dream of. Actually it IS all of the above - a wonderful way of working, and I have been lucky enough, and have worked hard enough to live a lifestyle that seemed a million miles away as I punched the same hole in 50,000 pieces of metal in a factory in the North of England. But it’s not been a free ride. It has cost me. In time, in relationships and also financially. I was recently asked in an interview what was the one thing I wish I’d known at the start of my Internet Marketing career. I thought long and hard about this. Learning how to profit from Google Adwords was harder than learning to speak Portuguese (which I can’t), and took a long time. Even now I’m nowhere near an expert. I honestly don’t think many people are, no matter what they claim. But that wasn’t the one thing I wished I’d known. Do I wish I’d known about the fabulous profits available from creating and having sole control over your own information products? Well yes - like many other newbies I spent a considerable amount of time and money on products with resale rights. Now there’s nothing wrong with reselling other people’s work if it’s done correctly, but I lost a lot of time and money in this area too, before I learned the ‘tricks’ I now take for granted. But that’s not the thing I wished I’d known either, although losing out with resale rights almost put me off the whole Internet thing altogether! No, the thing I wish someone had told me when I first put finger to mouse was this. You need help. You can do it alone, but it takes longer, costs a lot more and you will lose things on the way - motivation, relationships and certainly money, if you don’t have help. Now I don’t suggest you need a teacher or mentor, although if you get the opportunity of either, grab it with both hands. But you DO need one or two good books, one or two good courses, and/or a supply of good information. If I’d have known this I would have subscribed to two newsletters, bought just three ebooks and one course. It would have cost me a couple of hundred pounds. Sounds like a lot? I added up the amount of money I’ve spent on useless information over the past 5-10 years. It adds up to over  10,000 - that’s around $20,000. If I’d only bought the information that I now know is valuable I could have saved thousands of Pounds, but more importantly, I could have saved myself two or three years or hard work. So if you’re just starting out in Internet Marketing, or you’re reading this because you just can’t seem to make that extra bit of money that would take you into the ‘work from home’ club, then my advice is this. Join forums. Subscribe to newsletters. Talk to people - email people and ASK ASK ASK what they think the good information is. Take some time to do this, and make sure that the information you buy is good, solid and practical. Ask the ‘gurus’ what they bought when they first started. Buy it. Read it. Then realise that there comes a time to STOP reading and start DOING. Put the information into practise and become an Internet Marketer. Good luck!