Belajar Internet Marketing

by: Greg Hayes

Internet auctions are relatively new having been around since the mid 1990’s. There are several Internet auctions including Yahoo Auctions and UBid. But of course the undisputed king of Internet auctions is Ebay. Ebay has over 40 million registered users making it one of the top 10 most visited websites in the world.

I discovered Ebay way back in 1998. At first, I was strictly a buyer. I was amazed at the thousands of items that could be found on Ebay. Just about anything you can imagine can be found on Ebay. And there were more incredible bargains to be found than at any other ecommerce website or brick and mortar store I had ever visited. After about six months or so of buying, I began selling items on Ebay. I had an extensive collection of unbuilt as well as built plastic model cars. I began placing the models on Ebay with starting bids of $5.00 and no reserve. To my surprise, people started jumping all over these model kits. Some of them sold for as high as $70.00. It was at this time that I realized the enormous money making potential of Ebay. The key to being a successful seller on Ebay is selling items that people want. There are a number of ebooks on Internet auctions that tell of the importance of a great headline and a killer ad for your auction. While this is true, it is also important to remember that the best ad in the world will never sell an item that no one wants. The items that do well on Ebay are unique or interesting items. Antiques, pottery, collectables and high-end apparel are just a few of the items that will bring high bids on Ebay. If you can easily find the item at Wal-Mart, chances are it will not do well on Ebay.

There are a number of wholesalers around the country that you can buy merchandise from to sell on Ebay. But before you buy, do your homework. It’s very tempting to buy a bunch of electronic widgets that sell for $2.00 a piece. You might think you can buy 20 of the $2.00 widgets and then sell them for $12.00 a piece on Ebay and make a killing. Unfortunately, you discover that no one is bidding on your widgets despite the fact that you have started the bidding at a mere $6.00. In fact, there are very few people that are even viewing your auctions. The end result is you are now stuck with 20 widgets that no one wants. The first mistake here was not doing a search of widgets on Ebay to find out if they’re hot or not. The second mistake was trying to sell an electronic item. Yes, I know there is a huge market for electronic gadgets. That’s the problem; the market is too huge. It is already saturated. How many times a day are you bombarded with offers for the latest and greatest cell phone or digital camera? If you try to sell in this market on Ebay, you’re encroaching on Best Buy’s turf, which means you’ll be smashed like a bug. On the other hand, how many offers do you receive for NASCAR collectibles or Gucci shoes? Or how about die cast models? These are the hot items on Ebay. These are in demand items and more importantly you can sell these items without competing against Wal-Mart and Best Buy.

If you’re new to Ebay, the first thing you need to do is to build positive feedback. Feedback is vital to your success on Ebay. Potential buyers will read your feedback in order to determine if you’re an honest seller. If you have high numbers of negative feedback, many buyers will look elsewhere. Take a look at some of the Ebay Power Sellers feedback. Many of them have feedback in the thousands with a rating of over 99% positive. It’s no secret how these Power Sellers became successful on Ebay. They take care of their customers. This means they’ll have plenty of repeat business.

When you first sign up with Ebay, you’ll have zero feedback. Most buyers will shy away from an Ebay newbie with zero or very low feedback. Start building your feedback rating by selling personal items from around the house that you no longer want. This is a good way to get the feel of using Ebay and to build positive feedback. You should invest in a good digital camera. Good clear pictures are an important selling feature on Ebay. Remember to describe your items accurately and honestly. Do not try to trick or deceive buyers in any way. You can’t afford receiving negative feedback this early in the game.

I came across a perfect example of a deceptive seller on Ebay a while back. The seller had sold a pair of slightly used shocks for a 2003 Chevy pickup. He used Ebay’s Buy-It-Now feature to sell the shocks for just one cent. Wow! What an incredible deal! But wait a minute. The unwary buyer forgot to read the entire auction. The shipping charges were a whopping 60 bucks! The result was a pissed off buyer and negative feedback for the seller. This was an obvious attempt on the part of the seller to make money on the shipping costs. He was banking on the fact that the buyer would not read the entire auction and would simply assume the shipping charges would be reasonable. Do not use deception in your auctions or try to make money on shipping costs. If you treat your customers the way you expect to be treated you will never go wrong and you’ll be well on your way to building a reputation as an honest top-notch seller.

If you happen to get a few non-paying bidders, resist the temptation to leave negative feedback for these individuals. Leaving negative feedback will only result in possible retaliation by the non-paying bidder and negative feedback for you. Once again, you do not want any negative feedback this early in the game. Buying items off of Ebay is another great way to build positive feedback. When you win an auction, pay for the item promptly. The result will be positive feedback for you. Most buyers will not care whether your feedback came as a result of buying or selling as long as it’s positive.

After you’ve built a feedback rating of least 25, you’ll be ready to start purchasing wholesale merchandise to sell on Ebay. Remember what I said about doing your homework before buying merchandise. If you have your eye on a particular item you think might sell on Ebay, first do a search of that item on Ebay to find out what people are bidding if anything on the item. If it looks hot, at least 7 or 8 bids, then it’s probably a good bet. If it doesn’t appear to be getting many bids, you should steer clear. You can also do an advanced search for auctions that have already ended. It’s a great way to find out the final bid price for a particular item. A few extra minutes of research can save you from a giant headache down the road.

About the author:
Are You Tired of the scams and the get-rich-quick schemes?
Greg Hayes is founding editor of http://www.mammothprofits.com
Mammothprofits is the website devoted to helping others filter out the scams and become successful in a home based business.

by: Ian Stables

Permission is granted for the below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made and the by-line, copyright, and the resource box below is included.

This is an excerpt from the ebook
“The 37 Effective Ebay Ad Writing Secrets”

Secret 7
How to Easily Create a Compelling Auction Title

Very effective!

Think for a moment the questions that you would like answered. I bet you’re really interested anytime you see anything offering the answer. Imagine your question is ‘Is there an easier way to get to work?’. You might express it as ‘I wish there was an easier way to get to work’. But it means the same thing. You see a headline that says ‘New Easy Way To Get To (where you work)’. Would you be curious? Of course you would.

So it makes sense to ask yourself what questions your target customer has which you can provide the answer. Then construct your headline as the answer.

Examples:

Customers question
‘What can I buy for my wife’s birthday present?’
Your item
A quality ladies wristwatch
Your headline
‘Just What The Lady Wants - Quality Wrist Watch’

Customers question
‘How can I study less and still remember?’

Your item
A new way to study faster and remember everything
Your headline
‘New Way - Study Faster and Remember Everything’

Customers question
‘What can I sell on Ebay?’
Your item
A guide on what to buy and where to find these items at car boot sales
Your headline
‘What To Buy and Where To Find Saleable Ebay Items’

Customers question
‘I’d write and sell ebooks but don’t know how’
Your item
A simple way to write an ebook
Your headline
‘The Easy Way To Write A Saleable Ebook’

Peoples questions often begin with How, Which, Who, Where, When, What and Why.

About the author:

Ian Stables is the author of “The 37 eBay Ad Writing Secrets” - How to easily COMPEL people to buy your stuff on eBay. To see contents visit http://ebayadsecrets.tripod.com/

by: Leroy Chan

You might be one of the thousands of individuals who open a trading account with eBay and dream about making auction selling a full-time home-based business.

However, before that dream can become a reality, you need to do many important things while running an auction business.

One of these important things to do is to pick the right products to sell. The right products to sell are the ones that people on eBay want or will buy.

eBay tells you what people actually want and what people actually will buy in four areas of its website.

“In Demand”

One of these four areas on eBay’s site is the “In Demand” section. There is an “In Demand” link for each of the main categories on eBay. Listed in these areas are the previous month’s top ten products that people wanted and the top ten searches for each subcategory. To see the data in these areas follow the link below and when you reach the page, scroll down and click on the link “In Demand” under any of the categories shown.

http://pages.ebay.com/sellercentral/sellbycategory.html

“Hot Categories Report”

The next area containing information on finding what to sell on eBay is the “Hot Categories Report.” This report lists the “fastest growing” categories on eBay for the previous month. The explanation for what eBay considers “hot” can be hard to understand on your first reading. Nevertheless, the important thing to know is that the categories listed are the ones were buyer demand for the items under those categories are growing faster than the seller supply. This report is a PDF file so you will need Adobe® Reader® to open it. Here is the link:

http://pages.ebay.com/sellercentral/hotitems.pdf

“eBay Pulse”

“eBay Pulse” is another area where you can figure out what people are looking for on “The World’s Online Marketplace®.” It contains a category’s daily snapshot of the ten most popular searches and the stores with the most active listings. A subsection on “eBay Pulse,” known as “Most Watched Items,” reveals the ten auctions that are getting the most attention. Visit this page and select a category to study from the drop-down menu.

http://pulse.ebay.com

“Merchandising Calendar”

The last area with information on what to sell on eBay is the “Merchandising Calendar.” Here, eBay shows you the categories they will promote on their homepage each month. This is where eBay “tells” you what to sell. You can ignore their calendar and sell anything you choose, but wouldn’t it be easier to make sales if you took advantage of eBay’s promotional influence? Look at this page and use the calendar as a guide in planning your inventory and listings.

http://pages.ebay.com/sellercentral/calendar.html

Last Thoughts

Now that you have the links to data that tells you what people will buy on eBay, you can look forward to listing these items and making sales. The next step is finding the wholesale or drop-ship sources that carry those items that are “In Demand.” That is when you will be one-step closer to achieving your goal of making a living from eBay.

(c) Leroy Chan - All Rights reserved

About the author:
Discover the “Insider Tricks” to making money on eBay. Visit Leroy Chan’s site, http://www.AuctionSellerGuide.comto receive a free 12-part auction selling course.

by: Ian Stables

Headline That Attracts
The first thing you need to do is attract people to your auction. The more the merrier. Yes?

You need two main ingredients. Keyword and big benefit.

Your keyword will be the main word that people will search on to find your item. But you need a big benefit aswell to ensure they select YOUR auction and not someone elses.

Powerful Opening Paragraph
Then you need a very strong powerful paragraph to get someone interested enough to read the rest of your auction. And if you make sure it really gets their heart beating faster they’re almost guaranteed to buy. They way to do this is by getting them to see themselves already owning your item. Getting them to test drive it, if you like.

Testimonials
If you can, try to get testimonials from people who’ve owned this item. They could either be a past customer of yours or someone writing about very something similar to your item. If they happen to be famous, well!

Testimonials are other people selling your item. It’s very powerful and it creates belief in the quality of what your offering.

List Of What You Get
If this is done right it should sell your item on it’s own power.

Everybody likes lists because it’s easy to see what you get. Make sure you’ve got one in every auction. And I don’t mean a list of boring features like…

22ct gold
Water resistant
Sekonda make

I mean a list of the benefits…

Look good with this prestigious 22ct gold watch
Don’t worry if it’s get wet it’s water resistant
Know you’ve always got the right time (Sekonda is accurate)

A benefit is what a feature does for someone. Try to find as many of these as possible. There are certain techniques which are BRILLIANT at finding out the benefits in any item that REALLY SELL! One that I show in my book is particularly effective and quick at this task.

Fantastic Offer Only A Moron Could Refuse
Try to make what you offer your customer well worth the price you’re offering. Again, there are ways of making your offer irresistable by adding to it.

Motivating Call To Action
This is where most people fail. They just describe their item and that’s it. Sorry! If you want people to bid you’ve got to write a motivating short paragraph at the end. Tell them why they should buy.

There you have it. Good luck!

About the author:
Ian Stables is the author of the popular ebook “The 37 Effective eBay Ad Writing Secrets”. Available on eBay at only £2.97. Click here for details http://members.ebay.co.uk/aboutme/stablesuk

For the last couple of months, Google Adsense has dominated forums, discussions and newsletters all over the Internet. Already, there are tales of fabulous riches to be made and millions made by those who are just working from home. It seems that Google Adsense have already dominated the internet marketing business and is now considered the easiest way to making money online.

The key to success with Adsense is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits.

With all the people getting online and clicking away everyday, it is no wonder why Google Adsense has become an instant hit.

For some who are just new to this market, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other people’s services. But then, when they get the idea that they are actually earning more money that way, all doubts and skepticism is laid to rest.

There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Adsense.

1. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and ebooks that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you.

2. Placing Adsense links on pages that are producing little, or better yet, no profit. By placing Adsense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless.

When learned to work effectively, these two factors are actually a good source of producing a minimal amount of revenue from a high traffic page. Many people are using this strategy to pick up some extra and cash with Adsense. This is also especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a monetary return on their services.

With the many techniques that people are now learning on how to make the easiest money by their Adsense, it is not surprising that Google is trying everything to update and polish their Adsense in order to maintain their good image.

The possibility of adding is 2nd tier in Adsense is not impossible. With all the people spending more time in their Adsense now and still more getting into this line of marketing, there is no doubt about the many new improvements yet to be made. Imagine the smiles on the faces of the webmasters and publishers all around the world if ever they sign up for sub-affiliates and double or even triple the amount that they are already earning.
The one particularly handy money-making feature that is available with Adsense now is the ability to filter out up to 200 urls. These gives webmasters the option to block out low value offers from their pages as well as competitors to their websites. Talk about taking only those that are advantageous and discarding the ones that seem “useless”.

With Google Adsense, the possibilities are limitless. Yet there is also the possibility of someone taking advantage of the easy money process that this internet marketing is doing. If you think more about it, these negative factors may force Google to break down and thrash Adsense in the process. If that happens, people would have to go back to the old ways of internet marketing that does not make money online as easy as Adsense.

For now, however, Google Adsense is here to stay. As long as there are people wanting to earn some easy cash online just using their talents, the future ahead is looking good. Besides with all the strict guidelines that Google is enforcing over Adsense, it will take awhile for the Adsense privileges to be spammed and even terminated.